What is Off-page SEO and how to do off-page SEO on your website? Lesson 2
Here in this lesson We learn about What is Off-page SEO and how to do off-page SEO on your website? with urdu / hindi .Off-page SEO includes all the activities that are done by people other than their website to increase that page ranking with all the search engines. There is a common misconception about off-page SEO that it only involves link building. Despite of the fact that link building is an important factor of off-page SEO but there are tons of other factors that are included in off-page SEO. Unlike on-page SEO, off-page SEO includes all the things that are done outside the site. The basic and most simple example of off-page SEO is leaving a comment or writing a guest post for another blog. By doing this you are promoting your website on other forums.
Off-page SEO is quite important if you are looking to optimize your site by increasing its ranking in search engines. You must be aware of the fact that the rules for ranking a website are quite tentative; this is due to the fact that the algorithms of search engines are always changing and updating. But if we take a look at the general consensus in SEO community we will find that authenticity, relevancy, and off page SEO still and always play an important role in ranking up the site. It’s quite true that no one knows the exact algorithm and logic that is used by search engines to rank a website but we know that more than 50% of it depends on off page SEO.
If we talk about the heart or the back bone of off-page SEO than we can say that backlinks wins it all, as it is considered as the primary sign for off-page SEO. The conclusion is that if there are two equivalent sites, the site with more backlinks will be ranked higher and considered to be trustworthy. The more the backlinks the greater the site is the simple philosophy. As we are talking about links and link building, so it’s quite important to mention here about the three different types of links. The types of links are given below:
- Natural Links
- Manually built links
- Self-created links
As mentioned before that back linking is the most important factor of off-page SEO yet there are some other factors that are involved in it and really help in ranking up your site. These include the following:
- Social Media Marketing
- Guest Blogging
- Linked & Unlinked brand mentions
- Influencer marketing
These tools ultimately come under the umbrella of backlinks, as you have to leave a links or an affiliation of your website on all of the above mentioned forums. Also keep in mind that you can also get easily caught up in black head SEO if you are barging in with links on other forums or start spamming the comments section with your links.
Off-page SEO is mostly dependent on user’s behaviour; this behaviour is monitored by looking at the references and sharing of your content. It is obvious that if someone is referring others to a site or shares its posts than it simply means that the site is good.