What is On page SEO and how to do SEO on your website? Lesson 1

Today our Lesson is What is On page SEO and how to do SEO on your website? with Urdu / Hindi . You must have heard of the term on page SEO but do you know what this is and what the use of it is. On page SEO is basically a tool which is used to optimize webpages and rank those higher in search engines. The end game and the result that is acquired of on-page optimization are to gain organic traffic for your website. But the question is that what exactly is involved in the process of optimization.

If you look online you will find that most of the people talking about on page SEO involves and focus on few things that are related to your web page. These things include the following:

• Strategic placement of exact –match keywords
• Keywords on page
• Keyword in title
• Keyword in Meta description
• Keyword in heading one

But the fact is that most of this information is irrelevant and outdated. These things became irrelevant after the update in google algorithms. These algorithms helped google to understand semantically related keywords and synonyms. Now after this upgrade the outdated way of strategic placement of exact-match keyword on webpage is of no use. If you don’t believe this, then search “best apple computer”. You will be amazed to see that you will hardly find the keyword that you have typed in the result. The results that you will find are going to be the semantically related keywords and synonyms of what you are searching. But don’t get it wrong and ignore the importance of targeted keywords, Meta description, tags and headings, as they have their own significance too.

So stop doing the old tricks and follow the eight simple provided steps to do on-page SEO on your website:

• Search intent can get you in you in the game for optimizing
• The web page speed is quite important, so make sure that the speed of your website is good
• Well researched keywords, title, Meta description, tags and headings
• Try to include URL’s in your website that are short and descriptive
• Optimize your image file name and use descriptive tags for images
• Use of Schema markup
• To make things easy for Google and get ranked quickly increase “topical relevance”
• Try to make your content as simple and readable as possible

All of the above mentioned tips can be followed for on-page SEO but keep one thing in mind even all of the mentioned steps won’t help you if you are not providing the users for what they have come for. The keywords and tags can help you but ultimately it is up to you, whether or not you are providing and filling them with the things that you have promised. If you are not providing quality content on your website no amount of optimization can help you in ranking your site up and making google happy. Similarly backlinks are also quite important to rank your web pages and increase organic traffic on your website but your content is the ultimate key.